A business can have thousands of rows of data and still have no clear idea what is actually happening. Earlier this year, during a Business Intelligence lecture at the University of Gold Coast, that point became very real to me. Organisations may have sales records,...
A dashboard can show that sales increased after a new advertising campaign. But did the campaign actually cause the increase? That question reveals one of the harder problems in Business Intelligence. Dashboards are excellent at showing trends, patterns, and...
